We are 3 childhood friends, born and raised in Lourinhã. Francisco, designer graduated by IADE, David, architect graduated by the Lisbon School of Architecture, and Paulo, master’s in management by Catolica Lisbon School of Business and Economics.
The idea to start a business began in 2018 as result of many conversations and exchanges. After getting aware that we spend most of our time thinking about the future and the past, but never about the present, we started looking for something related to that feeling. Something that could help us being more present, conscious of the time that does not stop and should be seized in every second.
Watches ended up being a natural choice. Looking at the hours creates a static relation between people and time. In that moment of visual contact, we look for hours and minutes, a photograph, with no notion of movement. We had to challenge these moments!
We believe that being aware of time in its essence, allows you to unlock better conversations, healthier relationships, and authentic achievements.
SILICA is about living in the present, more than hours, minutes, and seconds.